Every business, large or small, requires a way to identify to its customers what, exactly, it does. Whether it’s a simple font or a clever, wordless design, the way you represent your company will likely have to carry over for many years. Establishing a corporate identity can be a tedious and difficult task, so it’s best to start with a great designer that can help you through the process and work with you to create a logo that really evokes the message you want to portray from the beginning.
At Predictive Digital Media, our dedicated team of professional artists and designers work in tandem with our digital marketing team and our clients to help identify each company’s specific need and what message they are trying to convey. We start by looking at any existing logo and/or identity material that a client may have then ask the questions that will help us determine how to drive the message home. Some of the questions we ask, and that we suggest our clients think about before deciding on a logo, are:
- What is your business model?
- Who is your target audience?
- Does your business have a tagline or a message you must convey upfront?
- Using only adjectives, describe your company? (Young, hip, elegant, established, etc.)
- How do you intend to deliver that message with just a picture?
From there, we’ll help with determining best choice of colors, imagery and use of any iconic symbols that could be placed within the logo in addition to the name and/or the tagline. We’ll create several comparisons and offer multiple revisions until your satisfied with the overall look and feel. We not only provide the artistic logo creation but we’ll deliver all original art files and ensure you have the tools needed for getting your message ready for web and print. Once we’re done with your project, you’ll own the copyright and have complete ownership of the files. We want to ensure you’ll be able to use your logo for many years to come.
We know there are dozens of online logo design tools, intended to simplify the process, but none offer the marketing and design expertise that we do along with a personalized approach and forward thinking regarding your marketing needs. Call Predictive Digital Media today to schedule your free logo design consultation and see how we can help take your great business idea and make it come to life.